WHAT'S NEXT?

I see all too often coaches trying out 1 new strategy thinking it’s going to fix their coaching business.

Even a strategy like creating better LinkedIn content.

What about all the other coaches who are already putting great content out there?

By having better LinkedIn content, you stand out from coaches whose posts don't resonate with their audience.

BUT it’s not enough to stand out from every other coach who already creates content aligned to their audience.

To figure out what else you need, do a quick self-evaluation of your business:

• Does your niche pass the “crowded room test”?
  Your ideal client should turn their head if you say your niche out loud in a crowded room.
  So “women professionals” or “corporate leaders” don’t cut it.
  It’s always something more unique to you and something your niches feels is part of their identity.
• Do you have a strategy for reaching out to your warm network?
  These are your best potential clients, but many coaches are hesitant to reach out to people they know.
  You should have a way of reaching out that isn’t awkward and actually builds your relationship even if they don’t work with you.
• How do you lead impactful discovery calls with potential clients?
  Hint: A phone call to “catch up” or a “get to know you” doesn’t work.
  You should be clear about what you need to know about them and what they need to know about you in order to work together.
  They should also get a taste of what it’s like to work with you so the decision is a no-brainer.
• How do you need to show up online to stand out to your niche?
  When someone doesn’t know you, your profile needs to scream that you’re the perfect coach for them.
  You also need to effectively establish your credibility and have a way of getting to know you without sounding braggy.
  Your call-to-action (CTA) should take them on a journey (“Book a call” is NOT effective and actually intimidates prospects).
• What content generates actual conversations about your coaching business?
  You should know clearly the topics that your audience wants to hear about.
  Your posts should establish you as an authority in their space.
  Posting should be about starting a conversation, but prospects today want a different path to becoming a client than just “booking a call.”
• How do you reach out to someone who doesn’t know you and get them interested in your coaching?
  The only way to consistently grow your business is to have a process that works.
  You need to know what to say, how to say it, and when.
  They need to see that everything else about your business is aligned so that they want to have a conversation with you.
• Have you gotten this system refined enough that you can hire an employee to maintain your business’ growth?
  If not, you don’t have a business - you have a job.
  If you do, the process for hiring and managing your first employee it simple.
  Having an assistant allows you to focus on what you do best: coaching.

How did you do?

Remember, you’re not just a coach - you’re a business owner.

Successful business owners have the system for growing their business figured out.

It’s how they stand out from all the other coaches out there.

If you’re missing anything of the steps above, come to our next Workshop on the Coach’s Journey.

In this Workshop, we’ll go through how to develop each of those steps for growing your coaching business.

You’ll leave the call with a clear way to put this entire system in place.

And along the way, you’ll uncover what makes your coaching business specific and unique.

It will allow you to show up as an authority and step into the role of a full-time coach.

Most importantly, you’ll have confidence in your business - how to grow it and in the value you provide clients.

So sign up for the next Workshop by clicking the button below.

You have the potential to make your coaching dream a reality.

You just need to know how.