An 8 week program that teaches your sales team to turn a cold LinkedIn connection into a booked call. Built around each rep individually.
Most sales teams already have the sequencing tools, the data, and the AI. What they don’t have is a repeatable system to turn a cold connection into a conversation, and a profile that holds up when a buyer clicks it.
Automation gives your team more reach, but buyers have learned to ignore it. Cold email is less effective than ever, and LinkedIn is becoming more relevant.
A rep writes a good message, and the buyer checks out their profile, finds a job title, a logo and not much else, so they don’t reply. There was nothing wrong with the message, but the profile killed the deal before any conversation started.
You’ve paid for sales training before. Six weeks later it’s faded, or the person who went on it has moved on. Nothing was left behind in the business.
Every rep goes through the same process and comes out with something different, because it’s built on their voice, their patch, and their accounts.
This is the part that moves the number, so it goes first.
Rebuilt around the buyer problem, not just a CV or company brochure.
So the reps who are expected to post produce something worth reading.
Each rep completes a structured interview and builds their own voice profile. We add a business profile for their market and their accounts. No more generic copy or AI slop.
We rebuild each rep’s LinkedIn profile, then build the DM Coach and the Content Engine.
8 x 90 minute recorded sessions. Your reps bring real target accounts, so the training happens on real life opportunities.
The voice profiles, the projects, the frameworks, the session recordings, the video training lessons and the playbook belong to you. If a rep leaves they don’t take your capability, and the next hire is onboarded into a system that already exists.
We ran this system with a distributed B2B sales team selling into enterprise accounts. This is what happened afterwards. Two of the leaders on that team came back to us independently, at two different companies, as soon as they saw a gap in their own teams with LinkedIn.
No. They come out of the program, they’re not a product on their own. They’re customised to each rep and to your business and market.
Good, that’s sometimes the case. It makes the system faster to deliver, not less necessary. A rep who can build their own scraper still doesn’t have a repeatable way to turn a cold connection into a booked call.
Anything above 8 becomes less effective and the customisation takes longer as it’s done for each individual rep. If you have a bigger team, we can run it in cohorts.
90 minutes a session, plus the accounts they’re already working. The interview takes about an hour as a one-off.
Ongoing reinforcement, optional: $1,500 a month, minimum 3 months, cancel any time after that. Monthly group coaching, reviews on live conversations, and support between sessions. Training without reinforcement tends to fade after a few weeks, so we strongly recommend it.
Let’s talk for 30 minutes. We’ll ask about your team, your market and what your reps are doing now, and then tell you whether this fits. If it doesn’t, we’ll say so.
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